Universal Fan Con: Peeling Back the Layers

Universal Fan Con Logo

Universal Fan Con was meant to be a celebration of inclusivity and fandom. But as the show was unceremoniously canceled a week before it was expected to occur, fans are asking what happened. Many find themselves left out of pocket, having backed the Kickstarter and booked often non-refundable flights. We, Rosie Knight and Jazmine Joyner, have compiled a comprehensive investigation into Universal Fan Con and what went wrong. We’ve utilized the now-deleted Fan Con website, Twitter, Kickstarter page, interviews, and emails that were shared with us to put together this piece which we hope will help people gain a better understanding of what happened.

For full disclosure Jazmine Joyner was approached by Jamie Broadnax in April 2017 to become an Accessibility Consultant for Universal Fan Con. She turned down the position due to lack of appropriate compensation for her time and labor. Joyner’s work on this piece was retroactively sponsored by the Harpy Agenda Grant.

[EDITOR’S NOTE: Updates have been added to the end of this article]

What was Universal Fan Con?

Universal Fan Con (written “Fan Con” on the Kickstarter, and “FanCon” in more recent missives) was announced to great fanfare in 2016, described as the “First multi-fandom Con dedicated to inclusion, highlighting Women, LGBTQ, the Disabled and Persons of Color.” The project achieved double their initial goal of $25,000USD, making $56,498USD by the time their Kickstarter campaign came to a close in January 2017. Co-founded by Jamie Broadnax of Black Girl Nerds (BGN) and Robert Butler from The Black Geeks, the Kickstarter also stated that:

“Lamorne Morris from Fox’s hit show New Girl will be partnering with us to help bring a lot of fun and excitement to the Con. As well as hosting panels and special events for fans, as a comedian, we are fortunate to have Mr. Morris’ leadership in presenting and shaping a fun and interactive fan experience. This is just the first of many celebrity announcements. Stay tuned as there will be more exciting news to follow in the upcoming weeks and months leading up to the Con!”

This was the only time that Morris was mentioned; he was never included in any future programming, advertising, and never publicly mentioned Universal Fan Con. We’ve reached out to Mr. Morris’ representation for comment, but have yet to hear back.

Screenshot of Universal Fan Con’s Kickstarter page, linked above

The Kickstarter included eight tiers, from $1 to $5000, and Fan Con achieved backers at every level. The prices seemed unusually cheap and didn’t appear to factor in talent charging for photos, as is regular at conventions. For example, their $10 pledge level, which had 275 backers, included: a Saturday pass to Universal Fan Con, a Photo Op with a celebrity guest, a digital copy of the Universal Fan Con Commemorative Program, and a personal thank you note from the Fan Con Team.

For $35, you could get the same package but with a weekend pass for the show. That was the most backed tier, with 361 people supporting the con at that level.

That means that, with just those two tiers, the convention was already promising to give away 636 free photo opportunities, which the Kickstarter FAQs stated you could choose yourself, meaning that every celebrity guest would have to approve giving away free time (the time taken for those photographs) and money (profit they would have otherwise made on those photo ops). At similar sized cons, a celebrity photograph would usually cost anywhere from $15 to $125, depending on who the photograph is with.

This aspect of the Kickstarter seemed suspect, as photo ops are one of the main ways that celebrity guests make money at conventions. The fact that, though there were no announced guests, the team felt comfortable promising hundreds of free photos, was the first hint of what was to come.

The $75 tier offered the same package as the previous tier, but with two weekend passes — which means you can add another 116 free photo-opportunities that celebrity guests were expected to give away. The $100 tier was the same as all the above but with three passes. It gained 50 backers, adding the free celebrity photo opportunities up to 802 and that number is, of course, multiplied if each pass holder gets a celebrity photo op, which is unclear from the Kickstarter page.

Next was the $250 tier, which included all of the above and a night in a hotel, as well as “Special Con Swag” (the first of many vague rewards). This tier reached an unbelievable 13 backers. To anyone who has booked convention hotels before, this seemed like a too good to be a real deal, but also an incredibly risky one.

Hotels in the local Baltimore area (which none of the board members call home) can run anywhere from around $139 to $250 a night, so it seemed unlikely that Fan Con were leaving themselves enough money at their tier-level to actually run the con. Especially as the next tier, $500, included passes and a hotel for two for two nights and “A Special VIP Experience for you and a Guest, and A Universal Fan Con Swag Bag” — more of the vagaries that the Fan Con Kickstarter dealt in. The fact that there were no specifications for these “experiences” or merchandise should have been a warning sign, but that didn’t stop people from backing the Kickstarter.

Fifteen people supported the Kickstarter at the $500 level, and six people supported at the $1,000 level, named “The Marvel Universe Package.” It should be noted that, at no time from its inception to its cancellation, did Fan Con ever have any guests affiliated with the Marvel Universe. The strangely monikered tier included two passes for the show, a hotel for two nights, and “Full backstage access to the Con. No waiting on lines. Guaranteed access to your favorite panels. Pictures with and autographs from celebrity guests.”

What does any of that really mean? There is no way that you can offer random people “full backstage access” to a convention, on the most base level of security and health and safety. Also what constitutes “backstage” at a convention? From our experiences, they’re mostly made up of public halls, press rooms and the occasional green room, none of which are optimized for fan interaction. This tier also took the number of free photos to close to 1,000 — and added free autographs to the mix.

The last tier is the most unfortunate, and was supported by one unlucky fan at $5,000. This tier claimed to include the following bullet points: “Your name will appear as a sponsor in collateral materials/Unlimited full access to the Con for you and a friend/A sponsor suite at one of our host hotels./4 additional weekend passes for your friends/Pictures with and autographs from celebrity guests/Full backstage access to the Con. No waiting on lines./Guaranteed access to your favorite panels./Special Con Swag…/A Universal Fan Con Swag Bag/A Special VIP Experience for you and a Guest.”

The person who sponsored this level spoke out about it in a thread on Twitter after the convention collapsed.

Another important thing to note is that the Kickstarter states:

“The kickstarter is about more than just raising money, it is our coming out party. The Kickstarter also allows us to begin building out our mailing list for announcements through our newsletter. The Kickstarter is the first step in the process of building meaningful communication with fans. Funds from the kickstarter will go toward offsetting many of the costs that we will incur. We have already secured the venue, so the show will go on!”

This directly contradicts pretty much every official and casual statement made by the heads of FanCon who have stated that the convention center took up most of their money and was the cause of the collapse of the convention.

Who Organized Universal Fan Con?

Jamie Broadnax (best known for running Black Girl Nerds) was most currently listed on the Universal Fan Con site as “Director of Community Outreach,” but was initially listed on multiple platforms including her own Facebook, LinkedIn, Twitter, and the Universal Fan Con Kickstarter as the Co-Founder of the convention. At this point in time, Broadnax last made a public statement denying any knowledge of internal and financial workings of Fan Con, as well as multiple tweets to the same effect, though her name was signed to both the announcement email sent to backers and the official statement.

Jamie Broadnax’s Facebook profile where she is listed as Co-founder of Universal Fan Con

Broadnax’s LinkedIn profile also contradicted her statements, listing a number of executive responsibilities including, “Oversees executive leadership meetings” and “Approves executive and any final decisions by founding board members.” Currently, all traces and mentions of Fan Con before the cancellation have been erased from the Black Girl Nerds’ Twitter feed, and as of late April the details have been deleted from Broadnax’ LinkedIn account.

Jamie Broadnax - LinkedIn https://www.linkedin.com/in/jamiebroadnaxbgn/
From Jamie Broadnax’s LinkedIn Profile

Robert Butler (CEO, The Black Geeks, last updated October 2017) was listed as “President/Executive Director,” and is another of Fan Con’s self-proclaimed Co-Founders, along with being a very vocal presence on social media promoting the con. He is the listed creator of the Universal Fan Con Kickstarter. He made multiple statements on his Twitter, @DarthGeekonius (though he also tweeted for Fan Con as @robertdbutler_), about the con needing money and about the eventual cancellation of the show.

The @DarthGeekonius account shared as a now deleted claim that the hotel canceled without Fan Con’s consent leading to the dissolution of the show, though the Hyatt hotel chain seems to imply otherwise, saying “We have been advised that the group has cancelled this event with the hotel.”

Robert Butler’s Universal Fan Con Profile

Butler and Broadnax were widely reported as co-founders of this event. Though the Fan Con website is gone, references to this fact can be seen in articles, such as this one, from late 2016 to early 2018.

Peter Matise was listed as “Vice President of Business Strategy.” Thus far Matise has not made a public statement on Universal Fan Con and hasn’t used his Twitter account since February this year. Details on his involvement will be discussed later in this report.

Peter Matise’s Universal Fan Con Profile

Austin Abram was listed as the Financial Director of FanCon and is named as the person who registered both Universal Fan Con and The FanCon Foundation as a corporations on the Virginia State website. Abram has no social media presence that we could find and has yet to make a statement about the collapse of Fan Con.

Austin Abram’s Universal Fan Con Profile

Thai Pham was Universal Fan Con’s “Vice President of Convention Operations and Entertainment.” In his list of duties, he was stated to “Collaborate with finance team to ensure the event is within budget.” Pham actually has a history of running crowdfunding campaigns for conventions that become “postponed” or “canceled.”

Thai Pham Universal Fan Con Profile

Pham was involved with PrideCon, which was an LGBTQ themed convention planned for Anaheim, CA in 2016. Pham ran a Kickstarter alongside his partner, only known as Long, and they raised $15,000. But, as was reported on Social Blade, the convention never actually happened. In fact—just like Fan Con—the show was canceled after reaching out on social media for money to help “save the convention.” PrideCon’s cancellation letter blamed an inability to pay for hotel booking as the final nail in the convention’s coffin,  and just like Fan Con’s (now edited) first statement, PrideCon announced that there would be no refunds for backers or ticket holders.

We were also tipped off by an anonymous source to look into TouhouCon, and learned that Thai Pham was the COO of Touzai Company which ran the convention. TouhouCon ran for two years from 2014 to 2015. The Daily Dot reported the convention failed to deliver on the promises to its vendors and creators and shut down in 2016 due to lack of funds.

Though Universal Fan Con has defended Pham in Instagram and Facebook posts and claimed that he wasn’t involved in the interior workings of the convention, the questionnaire that was given to potential “special guests” included multiple mentions of PrideCon. Twitter user @ProfessorShyguy highlighted this when he tweeted a video of the questionnaire which suggests that Fan Con recycled questions from the canceled PrideCon, forgetting to swap out the old convention for Universal Fan Con.

Screen Capture of @ProfessorShyguy’s Tweet

Thai Pham has yet to make any public statement and has an inactive Twitter profile and no other social media presence. As with many of the higher-up members of Fan Con’s organization, it’s hard to determine how he was involved or what he did for the convention as he has never publicly spoken about it, and was only ever named on the website.

Ron Roecker, who was listed by Universal Fan Con as “Vice President Public Relations and Corporate Communications,” is a self-proclaimed “Grammy Expert,” Though it’s hard to find concrete evidence of what he does or—like many of these those listed on the Fan Con site—what he actually did for Universal Fan Con. We did find a couple of now defunct YouTube channels where Roecker spoke about himself as a sort of musical self-help guru and children’s book author. He is listed as the head of the apparently non-existent [EDIT: please see the foot of this piece for update] non-profit Fan Con Foundation on the Wounded Warrior Fundraiser page, where the event is advertised as a fundraiser for the Special Olympics, Autism Society of America, Boys & Girls Club of Metropolitan Baltimore, Wounded Warrior Project, and The Arc of Baltimore.

Roecker has made a very vague comment on the Universal Fan Con cancellation in Facebook comments.

Roecker’s only comments we found on the Fan Con Cancellation

Tom Leonard was listed on Universal Fan Con’s website as Vice President of Marketing and Sales. His website claims he has over either eighteen or twenty years of experience in online marketing.

In our investigations of Leonard, we discovered something odd about his Twitter presence. We found multiple “Tom Leonards” on Twitter, each either sharing the same photo shown on the Universal Fan Con website, or a different picture of the same man but bearded, advertising different brands. We combed through all the Twitter profiles threads, and we eventually concluded that VP of Marketing and Sales Tom Leonard might be a bot account that brands can hire, and not actually a real person at all.

The account regularly tweeted at random Twitter accounts asking them to join Fan Con; we noticed them tweeting at racist bots, porn bots, and numerous other accounts that didn’t seem to fit the Fan Con brand. We then attempted to find Tom Leonard and this is when we came across the multiple accounts using his name bio and photos. The two most prominent profiles are https://twitter.com/2healthylife, which appears to be a healthy living spam account, and https://twitter.com/tomeleonard, which is the account he uses to tweet about Fan Con. The main Tom Leonard account was still tweeting at people using the #FanCon hashtag as this piece was being written, 24 hours after the convention was canceled. Since the event was canceled, Leonard’s Twitter image changed, and his bio was adapted to erase Fan Con, replacing it with, “Live Event Professional. Looking to connect for our next big event. Contact for details.”

Visible above are the Burbank, CA location shared by all three Tom Leonard profiles; the first and second accounts pictured share a common bit.ly link in their “website” field, whereas the second and third share the image of a sunglasses-wearing Tom Leonard. This Tom Leonard Facebook profile advertises FanCon merchandise (still on sale as of April 24th 2018).

Whilst further researching “Tom Leonard” we discovered that he runs Multi Level Marketing schemes, which is another name for a pyramid scheme.

Tom Leonard facebook ads


The Cancellation

On April 20, 2018, Kickstarter backers began to receive notifications from one of Universal Fan Con’s “Partner Hotels” indicating that the rooms which were part of their Kickstarter backer rewards had been canceled— along with the convention itself. It should be noted that a hotel would be in breach of their contract if they suddenly cancelled an agreement with a client for no valid reason, as indicated by Elizabeth Vlasoff, a hotel industry employee, and corroborated by event planners we have spoken to. It was unlikely that the hotel violated any protocols in releasing its reservations.


Distraught and confused, Kickstarter backers took to Twitter to voice their worries with Fan Con, only to be met by hours of silence. It wasn’t just the people who had believed in (and gambled on) the Kickstarter though, as many of the volunteers and people involved with the show were just as confused.

Later that morning, many hours after the news broke on Twitter, Broadnax sent an email to all Kickstarter backers confirming the cancellation of the con. Instead of BCCing all 500+ backers she CCed them, effectively leaking the personal emails of hundreds of people. There has not been an apology issued for this leak as of Monday, April 23, 2018.

Jamie Broadnax FanCon postponement email

Universal Fan Con issued a statement via their Twitter soon after, stating, “We see your tweets, messages & concerns. We will have a full update later today on the status of the convention. We realize the Immense severity of the situation and our teams will be working to address everything as soon as possible. Thank you for your patience and Understanding.”

We see your tweets, messages & concerns. We will have a full update later today on the status of the convention. We realize the immense severity of the situation and our teams will be working to address everything as soon as possible. Thank you for your patience and understanding

— Fan Con (@UniversalFan Con) April 20, 2018

It wasn’t until late that evening, 12:30 EST, that the Universal Fan Con website was updated with a FAQ page about the cancellation. This FAQ did little to answer the questions of vendors and Kickstarter backers when it came to addressing where their money had gone. It also initially stated, “As indicated on our ticketing site, all sales are final. However, we will honor your tickets for the next Fan Con event.” This meant nobody would be getting refunds. Regarding “the next Fan Con event,” a Kickstarter campaign is in breach of the Kickstarter agreement if it doesn’t produce. This may explain why the convention was repeatedly referred to as postponed instead of cancelled:

“When a project is successfully funded, the creator must complete the project and fulfill each reward. Once a creator has done so, they’ve satisfied their obligation to their backers.”

Several parts of the FAQ page were later updated, likely in response to adverse reactions on social media. You can see all versions of the FAQ below. Though much of it was changed, the organizers didn’t adjust the “All sales are final” part of the FAQ, sticking with their no refunds policy. However, on the morning of April 21st, some vendors received emails from Universal Fan Con stating that they were working hard to refund vendors’ investments and that they will continue to update the vendors. No updates have been made to the vendors regarding refunds at this time.

Version one (Original FAQ release by Universal Fan Con):

Version two (Updated FAQ on Universal Fan Con’s Website):

The hotel cancellation emails seemed to have forced Universal Fan Con’s hand, but this raises the question of when they had intended to tell their staff, volunteers, guests, and patrons of the convention’s cancellation. Though Broadnax claimed not to be involved with financials or know that the con was in trouble, there are multiple tweets in which BGN, and Jamie Broadnax’ personal twitter contacted brands and causes célèbre on twitter asking for their support mere weeks before the cancellation. The other cofounder, Robert Butler (on each of his two accounts), did the same. After the cancellation was clear, Butler also began to tweet erratically, claiming that if the con failed it would be the “fans” and “Baltimore’s” fault.

Yet more offers of “free” experiences, alongside further evidence of an unwillingness to research people before affiliating with them

The Fallout

Within hours of the word spreading via Twitter about hotel cancellations and then the convention cancellation, vendors, Kickstarter backers, ticket holders, and guests came forward to show their distress at how Universal Fan Con higher ups handled the PR for this situation.

Guests like author Roxane Gay — whose appearance at the Universal Fan Con was announced April 18, 2018, just two days before the cancellation of the con — spoke out online. Gay tweeted out “This statement is bewildering. I cannot believe you would put this up. To tell people who have bought non refundable tickets that the organizers did too… is flippant, at best. And to offer no refunds… wow.”

Actor and scheduled guest of Fan Con, Sean Baek from Killjoys, came forward on Sunday, April 22nd on his personal Twitter account to express his disappointment in the handling of the vendors and backers concerns by the Universal Fan Con staff.

Sean Baek, actor from KillJoys

Many backers came forward on social media, including (as stated) the lone $5,000 Kickstarter Backer. He expressed his anger in the statements made on Universal Fan Con’s FAQ page and wrote, “I’d held off on saying something about this situation for a while, and even though I want to now, I just can’t. #imThatMad You know…I’m trying to think of a time, but I really can’t remember the last time I’d been this angry about something.”

What Do We Know About the Business?

Universal Fan Con was registered as a corporation on July 13, 2017 by Austin Abram, Financial Director of Fan Con, and the site lists a private address in Virginia (not Baltimore) as the location of the corporation. The Virginia government website also states that the company got 25,000 shares approved, which contradicts the statements from all parties that the convention would be run voluntarily, with no payment for any parties. It’s also worrying as we know many parties were asked to work for free without ever being offered any of these 25,000 shares. So the question is: who does hold them?


Caron LeNoir, a Black disabled woman who was the co-host of the BGN podcast and a planned panel moderator at Fan Con, shared an email with us, forwarded to her by Jamie Broadnax. LeNoir told us that she was distraught about the failure of Fan Con, saying, “I was disgusted and sick to my stomach. Attendance was planned as a shared experience with my children for their birthdays in my hometown of Baltimore.”

Statement from The Blerd Gurl, a Fan Con affiliate (excerpt)

LeNoir stated that Jamie forwarded the email accidentally, which is unsurprising as the email includes details that directly contradict Broadnax’s assertion that she had no knowledge of the financials. The email raised a lot of questions about Fan Con’s business model, and most importantly contradicted what was told to many workers: that “everyone involved was volunteering their time.”

This email, from Tatiana King-Jones, Deputy Director of Community Outreach, and sent on March 9, 2018 (weeks before Broadnax claims to have known that the con was in trouble), explains that Fan Con needed to sell 18,000 tickets and if they achieved that, they would share the estimated $150,000 profit with all active affiliate groups.

The email forwarded to Caron LeNoir by Jamie Broadnax, who is also CCed

Broadnax has stated in her public response on the Black Girl Nerds website that, “I did not involve myself with financial or legal matters. To be frank — I didn’t know what was coming in nor what was going out. I didn’t sign any contracts.” Not only does this email clearly disprove that, but it also establishes that Fan Con was expecting to make a massive profit, which is not only incredibly optimistic and unlikely but means the con was actively lying to its volunteers about the fact that no-one would be getting paid. In the first draft of Jamie’s statement on BGN, she stated, “I was never paid, but promised part of the profits.” Statements Broadnax has released publicly have contradicted one another, or themselves, leading to mistrust and unease for people who believed in her brands (or wrote for them).

Jamie Broadnax original statement where she notes she was promised part of the profits— volunteer work is not undertaken with a belief that one shall see eventual profit. In February, Fan Con claimed to have established a nonprofit arm which they promoted online, and sold merchandise that they stated would go to their Fan Con Foundation. When we searched the Virginia Gov website, we found that Fan Con Foundation was registered as a corporation, but according to the “IRS exempt-organizations-select-check” Fan Con never filed the 501(c) paper work needed to become a nonprofit and are not listed as one on any government site. This would mean that, at publication, both arms were still for-profit organizations, despite the assertions of the founding members of FanCon. Also, state laws demand that all nonprofits must have at least three directors but all of the Fan Con founders who have spoken out have claimed to have no idea of the financial dealings of the show, let alone the foundation.

This also lines up with our statement from freelance writer Joi, who cut ties with Fan Con after discovering that they hadn’t filled out the correct paperwork to be registered as a non-profit.

Robert Butler stating that Universal Fan Con has a Foundation.

We spoke to Joi, who was approached about sourcing funding for a potential very high profile speaker for Fan Con Foundation.

“I was a podcaster and writer for Black Girl Nerds for about 2 years. I left the organization on March 1st, 2018 but was introduced to the announcement of Fan Con through them. The concept of Fan Con sounded amazing: a convention that celebrates nerds from marginalized communities? Sign me up! I donated $75 which granted me 2 weekend passes and one of those passes would be for life. I work in corporate and the business structure of providing “for life” passes didn’t seem sustainable. However, because $75 wasn’t an amount that would cause financial hardship for me, I supported and waited for the event.

“In Sept 2017, I received a message from Kyndal, who was at the time the Associate Director of Business and Strategy for Fan Con (Kyndal is a friend of mine). There was a request from Peter Matise, [who] was Director, now VP of Business and Strategy, to speak to me re: potential sponsorship from my company.  Kyndal asked on behalf of Peter to talk about the sponsorship opportunity as because she’s a friend of mine; I set up the meeting.

“Peter, Kyndal and I discussed the sponsorship opportunity: it was a guest speaking situation with Michelle Obama for the first night of the con. Based on Peter’s account, they wanted a sponsor that the Obama team could vet and pay for the speaking event. He was asking for $250,000. I sent the information to a senior brand employee at my company and discussed it with them. They believe the sponsor request was too high and I agreed. But trying to be helpful, I recommended they reach out to another company connection I had and provided that information to them (after getting consent from the contact).

“Shortly after sending the note, I received a message from Kyndal informing me that the Fan Con team did not have their 501c3 paperwork completed. I don’t work in the non-profit sector so at the time, I had no clue what that paperwork was. However, incomplete paperwork was all I needed to hear to let Peter know that we would not be moving forward with the process. I sent him an email letting him know this and I still have all those emails for reference. Peter sent me a follow up email in September and November, both of which I didn’t respond to. Kyndal left the Fan Con planning team shortly afterward as well and I thank her for letting me know that they did not have their paperwork together.

“Even then, I still planned to go to Fan Con because I paid money and had tickets. I changed my mind after they moved the Infinity War date to the same weekend and I wanted to see the film with friends. Since my Kickstarter backer perks included one free ticket “for life,” I had an opportunity to go next year. But now that the event is postponed and I’ve been a part of the lack of professionalism via one of the cofounders emailing 100s of people without BCCing, I no longer want to support. I have yet to receive an apology from the team releasing multiple personal emails.

“Now that the con has been postponed and I said my piece on social media, my questions have now been focused on Peter Matise and the fact that he has yet to make a statement and is listed as Director of Business and Strategy. If you didn’t have the 501c3 paperwork together for this in September of 2017, did it ever get processed? And if so, what happens now that you’re not having the event? Rosie Marx tweeted that Fan Con did have a non-profit arm called Fan Con Foundation. This was new information to me, and I am even more concerned about what will happen to that non-profit arm.

“My heart truly goes out to the other backers, vendors, panelists and ticket holders. Me losing out on $75 is small compared to the $100s and even $1000s of dollars that they lost. I am hoping they are able to get refunded the money they lost.”

Fan Con is still registered to Austin Abrams as a still-active corporation, with 25,000 authorized shares, but, based on our research, has never been a non-profit organization and has never had an affiliated nonprofit — despite the aforementioned profile still visible on the Wounded Warrior Community Fundraising page. [EDIT: please see the foot of this piece for update]

So What Actually Happened?

We’ve spoken to a number of Fan Con vendors, Kickstarter backers, and volunteers about their experiences with the show. We’ve reached out to the business leaders of Fan Con and some of their affiliates, but they have yet to respond to our requests for comment.

Holli Michele saw Fan Con as a chance to expand her experience with conventions and signed up as an exhibitor. “Basically, I signed up for Universal last fall because I was trying to do more events (I had recently lost the shop space where I’d had a vintage clothing business for 6 years). It was local (I’m in DC) and had a mission statement I supported, so it seemed like a good idea. Didn’t really think about it that much other than to put it on my schedule and work on extra inventory for it. Then on Friday afternoon I got a text from my housemate that it was cancelled,” Michele shared.

For Fan Con volunteer and designer Cellatrix La Strange, her experience with Fan Con was negative from the start and steadily got worse: “I noticed that Fan Con had no interest in considering me part of the team, which should have been my first red flag. I got Peter Matise in contact with a guest for the convention, Peter Shinkoda [actor, Falling Skies]. I only received a thank you email for that. So I decided to design two t-shirts for the convention. I asked how profits would be split, and Matise stated that everybody working on Fan Con was strictly a volunteer. I only handed over my designs based on the idea that no one was profiting from the event. So to see Jamie’s statement about how she was supposed to receive profits after the fact is disheartening and it angers me. Not only that, but I had to apologize to Peter Shinkoda as he was very excited to do a panel for Fan Con.”

Creator and Fan Con guest Sam was exhilarated to find a space that was actually engaging marginalized communities, but he quickly began to notice the staff were unreliable. “I’ve been following Universal Fan Con for 2 years and have been in contact with affiliates of the organization since last year. Personally, I was so happy to find that there was a con dedicated to inclusion and proper representation because that is exactly what my cartoon MCF represents. I was lucky to eventually come in contact with Melanie Dione who was the Program Director at the time and was excited to bring me on as a guest after hearing about MCF. I spoke to Melanie in January, and she continued to assure me I would have my own Q&A panel and be part of the show. (Though there was no confirmation of anything, schedule details, anything in formal writing that supported it, etc.) I was then referred to Kayla Sutton who was the programming manager at the time and was told I needed to hash out more details about my panel—I eventually had the meeting with her after weeks because they never got back to me when they said they would.”

This pattern continued as the months moved closer to the Con and Sam still did not receive confirmation from the Fan Con team. “After the meeting with Kayla, I was told I would get a callback within a week—and never did. So I decided to do my research and speak to others involved because we were now in March and I wanted to prove how dedicated I was for this show! Reached out to Jamie, nothing, reached out to Robert Butler, nothing, but I eventually heard back from Peter Matisse (who I guess was the VP of business operations for the con). He eventually told me I would be promoted in a UFC [Universal Fan Con] flyer through their social media channels and my hotel would be taken care of. Again I was told within a week I would hear back. I got nothing.”

Small business owner and exhibitor Jordan Ellis was another passionate believer in Fan Con, though she never sensed that anything was amiss. “I love getting involved with cons during their first year, and Universal Fan Con sounded like the kind of convention we wanted to support. You always know there’s a risk with first-year conventions, but normally that risk is something like lower-than-expected sales or an unorganized setup. I’ve never paid to exhibit at a convention that just didn’t happen before. I had absolutely no idea that this con might not happen, and I even chatted with one of the co-founders only a few weeks ago at AwesomeCon. We’ve been planning out our merchandise and setup for this con and almost started packing up our car on Friday.”

When the news began to break on Twitter it took all of the people was spoke to by surprise, and Michele’s survival instinct kicked in as she tried to make something out of nothing. “So when I’m panicking about something, my usual reaction is to go “okay, what CAN I do?” and go full steam ahead on whatever that is. So I said, well, can we try to scrape together some alternate venues? I made a facebook post and started messaging people I knew in Baltimore. Right now I’m trying to make a “So your con got canceled,” event guide with the places who offered space on it, any existing nerdy events—like the amazing Wicicon—I can find, and whatever else people set up in the next day or so. so that’s most of it. oh, and I’m trying to signal boost the other cons who are offering discounts and space.”

Stressed about the convention going well, Sam was already suffering because he had still not heard from the convention about his accommodation or travel. “First week of April 2018 now, and my anxiety is going through the roof! This is my first con, and first panel, I want to do things professionally and right. Have merchandise ready, know who is interviewing me, etc. I planned to pay for my own transportation as long as Fan Con would take care of my stay. 1st week of April is when I get my special guest announcement and about 2 weeks before the show, I was told Fan Con would take care of transportation and I was guaranteed stay at the Wyatt with all other guests! I told myself 2 weeks before the show that if I didn’t get any confirmation in writing about the panel, I’m not going. As far as Fan Con is concerned, I could be traveling from China with a large entourage! (How can you plan transportation so late?!) I don’t think they really knew anything about me!”

As the convention moved closer, Sam eventually heard about the cancellation on Twitter. “On April 20, I saw the news from a random Twitter user saying Fan Con has been postponed. I waited a few hours, checked Twitter again, and saw that shit hit the fan. Fan Con released an official statement saying they were postponed, and Twitter was going OFF. What upset me the most is the lack of professionalism from the start, to the very end. As a guest, I never heard from them first about the postponing and still haven’t. I got everything from online.”

Ellis was incredibly disappointed especially as they had—like many fans, exhibitors and volunteers—invested a lot of money into the convention. “We couldn’t get any kind of refund if we canceled our AirBnB this late, so our group decided to just go to Baltimore for the weekend anyway. We contacted Geek Girl Brunch in Baltimore and DC to see if we could try to set up some kind of pop-up event to at least try to make some connections and maybe recoup some of our expenses. We haven’t been offered any money back for the exhibitor booth we purchased, and I’m not expecting to ever see that money again. It’s a real bummer because everyone was really looking forward to this show. We all wanted it to succeed, and I don’t know what’s going to happen now.”

Sam shared Ellis’ sentiment, “I’m saddened about all of this. I’m saddened that Mill City’s Finest [the cartoon he was planning to exhibit at Fan Con] won’t get the exposure that my team and I have worked tirelessly on. I’m saddened how divided the Fan Con organizers now are, the community is, and what could’ve been a great event, now in shambles. I hope we can all come together again and make something great, and that everyone who put blood, sweat, tears and money into this finds deserved resolution and peace.”

After all this research, it’s still not clear where the money was spent. The organizers have not responded to requests for comment. During this investigation, we have spoken to lots of people involved in the con on and off the record, yet no one seems to know where the $56,000 from the Kickstarter went, or where the personal money that Butler claimed was spent went.  Though we attempted to contact the convention center they weren’t accepting calls or questions, which has lead to a guessing game online with people stating numbers from 25,000 to one million as the price of the center, whilst the organizers stay silent.

Beyond the mystery of Fan Con’s finances, the con sold merchandise and advertised on charitable websites as a nonprofit though they were never actually structured as one. This is at best, unbelievably negligent and at worst possibly illegal, as the convention not only misrepresented themselves, but also misappropriated the funds that they raised under the guise of being a nonprofit.

Universal Fan Con has harmed many people financially and left many ongoing questions in the wake of its abrupt cancellation. With a questionable board and founding members releasing statements about their lack of involvement with the financials of the convention, it has left many Kickstarter backers, vendors, and guests considering legal action against Universal Fan Con. And there may be grounds to do so, as guest Jeremy Whitley notes in a series of tweets that also include an excerpt from his contract:

Though the situation has left behind a distasteful legacy, many people still believe in the spirit of the event, which is one of diversity and unity across all fandoms. Many people affected by the cancellation have banded together to create pop-ups, online store listings, and guides to what you can do if you find yourself in Baltimore next weekend with no idea what to do, while other conventions and venues are showing their support for the convention’s orphans.

[Editor’s note: this piece has been updated since publication for clarification purposes]

As new information becomes available and can be verified, it will be added to the bottom of this piece.

EDIT Wednesday, April 25th, 1pm EST:

After the publication of our piece, we received anonymous scans of all of Fan Con (written FanCon) Foundation’s paperwork which states that the corp was registered in July 2017 and the non profit on October 2017. [Additional info redacted until confirmation]

We spoke to the Virginia State Gov and verified that Fan Con Foundation was in fact registered as a nonstock corp in October 2017. As a Virginia nonstock corporation, the Fan Con Foundation is prohibited from distributing profits to directors or members except as reasonable compensation for services rendered or as part of the liquidation process. As such, The FanCon Foundation was required to keep its finances separate and apart from those of Universal FanCon Corp.

According to information currently available, there is no evidence that The FanCon Foundation ever applied for tax-exempt status with the IRS or the Virginia Department of Taxation.

The Fan Con Foundation paperwork also introduces a new name, Karon Tunis, who is the Manager / Producer of Orlando Jones’ Drive By Entertainment according to her LinkedIn. Jones and his camp have stayed entirely silent during this debacle despite early support for the con, though he appears to have deleted all mention of it from his Twitter and has not spoken publicly about it for months, though the show was still advertising him as a guest until it’s cancellation. The dates on this paperwork appear to match those that would be expected, but we have yet to fully corroborate and verify this new information.

EDIT Thursday, April 26th, 9am EST:

As of about 9pm EST on April 25th, ticket holders began receiving notification from Fan Con of the convention’s postponement:

Universal Fan Con cancellation notification
Universal Fan Con postponement notification


EDIT Thursday, May 10, 2018, 1:00 p.m.

While conducting our research, we reached out to the organizers through the Fan Con email, as per their instructions, but received no response until after this piece was published. At that time, Broadnax contacted us, indicating that our piece included several inaccuracies, mainly addressing her area of responsibility. When asked for clarification, she repeatedly reiterated that she was hired as Director of Community Outreach, without addressing the discrepancies between her previously documented role as Co-Founder and Owner and the responsibilities listed on her Linkedin profile. “I’m not an officer or registered agent of Universal Fancon. That’s a matter of public record. This event idea was thought of by myself and the other founders. There’s a big difference, however, in brainstorming an idea (which I did) and having control of the checkbook (which I didn’t). I wanted to clarify what my role was with FanCon.” Broadnax went on to say, “Austin Abrams had the account access and Robert Butler had oversight into what was going in and out of the account. Credit cards were also in Austin’s name. Public record shows they are both Registered Agents.”

We can confirm that Butler and Abrams are indeed named in the incorporation of “Universal FanCon Corporation,” with Abrams listed as the registered agent.

Despite again trying to contact Butler and Abrams, we have had no response and are still not able to determine how Universal Fan Con funds were spent. However, in a recent Vulture piece, Butler “estimated that they ultimately raised a total of around $150,000 from ticket sales (between mid-March and late April, they increased sales, eventually selling around 1,700 tickets*), vendor and exhibitor fees, the corporate sponsorship, and the Kickstarter campaign, and said he could account for approximately $250,000 in spending. But he was sure he was forgetting some expenditures, and he estimated they owed hundreds of thousands more to contractors and guests who had yet to collect on these debts.” According to the Vulture article, no financial documentation was provided by Abrams and Butler for legal reasons.

We have also been contacted by the fact-checking website, Snopes.com, which has verified that Tom Leonard likely does exist, though his name is indeed attached to several multi-level marketing campaigns. Of note, we were informed by Snopes.com that Leonard, “has had an especially long relationship with the multi-level marketing company Shaklee. One of his many FB pages links a Shakelee page currently, but he’s been posting Shakelee stuff forever. He has a “marketing blog” (http://pointofintersection.com/) that only redirects to other spammy sites, but often it’s been Shakelee branded promotions, like this example from 2010.”


Further reading:



Jazmine Joyner

Jazmine Joyner

Jazmine Joyner is a freelance writer in Southern California. She has written for Wear Your Voice Magazine, /Film, Okayplayer, and many other sites. In her free time, she likes to write Sci-fi short stories, play video games, and read. You can follow her on Twitter @Jazmine_Joyner .

22 thoughts on “Universal Fan Con: Peeling Back the Layers

  1. Like others, I kept going back and forth while reading from “This was an incredibly cynical scam from the jump” and “They just had to clue what they were doing”. The guys at the top sound really shady (MLM marketing?) , and I think Broadnax was in it up to her eyeballs, it sounds like there were prople who truly believed in this thing. I imagine the event will be “postponed until further notice” for a while to circumvent kickstarter rules, then quietly taken down at a later date. As a white male, going to cons and seeing a sea of white, mostly male faces made me think many people who might enjoy fandom probably felt excluded. I only read about this today, but as a Baltimoron myself, I wish I had transportation for Wicomicon. Money would be nice too, what’s a con for but making ill-advised purchases?

    I’m rambling here, but my point is that we should let our shared love of nerdy stuff bring people together and make everyone feel welcome. That the only people to see this were out to exploit it, and used my town to do it, makes me angry and sad. The effort by the Wicomicon folks gives me hope, though. Hopefully we can all come together to bitch about Star Trek or D&D minutiae together.

    1. Do be careful not to lay too much specific blame on Broadnax. A lot’s been discovered, but PLENTY remains unknown— as the only black woman on the core team, blame institutionally slides towards her first and as spectators we need to be careful not to allow that slide too much freedom!

  2. It seems like the main convention sponsor planning was going to rely on “donated tickets” by large organizations. Like the 3,000 tickets from the Ravens. For one day passes (sorry I forget the exact amount but assuming $45 per ticket) that would be approx $135,000. That is great if the plan works. Obviously it didn’t. That we know of. As a for profit entity, they could do almost anything they want. Even splitting all the money to the shareholders and cancelling the convention last minute. Sadly.

  3. As someone who helps organize a small convention, this is an absolutely fascinating read!

    Potentially the numbers could work out, at least on paper, if they sold 20k tickets, but who would assume that they were going to sell that many for their first con?!?

    And selling tickets for $10, and lifetime tickets for $75 is just bonkers.

  4. They’re (the con commitee) actually lucky the con didn’t happen and that they didn’t really advertise much. If they had huge buy-in at the $75 level (membership for life) they might have had one con and then they might have had 1000, 3000, 5000 people who never paid them a red cent again.
    Dragon*Con has lifetime memberships – the last time I checked (years ago) they cost $1000. I almost bought one for my child back when we went every year.

    1. Actually that would have been the case. I bought in at the $35 level, just a weekend membership. After Kickstarter was funded I got notification that as an “original backer” as an extra bonus if I actually showed up and redeemed my weekend pass, I would also be getting a lifetime membership to the con should there be future events.

  5. The missing link here is how Jamie and Robert became connected to Tom, Ron, and Thai ? And seemingly lost control over the most major parts of the operations. These two groups seem to have very distinct agendas and I don’t imagine the “business guys” were already in Robert and Jamie’s circle. There are still so many questions.

  6. I can’t decide if what happened here was:

    (A) well-meant but astounding incompetence — a group of people having no clue how to pull off an event like this, or what it costs to make it happen.


    (B) toxic people who meant to take the money and run from day one, and were trading on the hunger that LGBTQ/POC geeks have for an event like this to gloss over all the inconsistencies (because LGBTQ/POC organizers who understand what it’s like to be marginalized would never screw their own over!) until it was too late.

    The fact that they set up a corporation with shares and expected to be paid off the back end is making me lean towards option B. 🙁

  7. It doesn’t look like a single person set to run this had any experience running a convention. There are skill sets you need to have, or find, or learn from others with experience, to run conventions.

  8. Well done Rosie and Jaz, it’s a shame that this didn’t go off as planned. As someone who is local to Baltimore..well 30 minutes away. I really wanted to attend this event. After experiencing BlerDCon last year and how it’s first year was a success. It’s disappointing to see such an event people were excited for to be let down by management and those in positions that should have been more transparent.

  9. Hi, great read, thanks for putting in the time to put together the article. What a mess…..urgh.

    I wanted to share one technical detail here that may explain the lack of 501c3 tax exempt status. It could have been deliberately omitted, or it could be they didn’t get around to filing the paperwork.

    DISCLAIMER: I am not a lawyer or accountant, just have gone through this process with a 501c3 before. Anyone who knows more about this feel free to correct anything I’m incorrect about. Don’t use this as legal advice.

    When you form a non-profit non-stock corporation, you are a “nonprofit” company, but you aren’t yet tax exempt and donations made to you aren’t tax deductible yet. You have to fill out IRS form 1023 (a monster of a form – https://www.irs.gov/pub/irs-pdf/f1023.pdf) to apply for tax exempt status, a process that potentially takes months and can involve a lot of back and forth with the IRS.

    If you get approved by the IRS, as long as you filed form 1023 within 27 months of the nonprofit’s formation, the tax exempt status is usually retroactive to the first day the corporation exists. (https://www.irs.gov/charities-non-profits/application-for-recognition-of-exemption)

    So, if they formed in July 2017, they would have had until October 2019 to file form 1023 and, assuming it was approved, retroactively been tax exempt from the beginning and it would have been legit.

    One other thing is that form 1023 is a public document that can be requested from the IRS here: https://www.irs.gov/charities-non-profits/exempt-organizations-public-disclosure-obtaining-copies-of-documents-from-irs (not sure if that would also include a pending 1023 or just approved ones). If they did file one, it might be public record by now.

    Also, if they ever filed their tax return for the foundation (form 990) it should be publicly request-able from the IRS as well (and often will appear on sites like Guidestar.org).

  10. BSFS/Balticon Offers to Universal FanCon Attendees:
    The Baltimore Science Fiction Society, sponsors of Balticon, the Maryland Regional Science Fiction Convention is saddened to hear of the postponement of Universal FanCon as we had hoped to meet many fans at the fan table we had arranged at the convention. Because fandom is family we have decided to offer the following assistance to registered Universal FanCon attendees.
    On Friday, April 27, 2018 we will host an impromptu social for Universal Fan Con registrants from 6:00pm till 9:00pm (or when folks want to leave) at the BSFS Building. Further Universal Fan Con registrants in Baltimore for the weekend are also invited to our Anime Social, Book Discussion and general Social Meeting on Saturday, April 28th and the Tabletop Role-Playing Game Event on April 29th all at the BSFS Building. Check our website at http://www.bsfs.org for details and directions.
    In addition, this one time, we are breaking with our traditional policy of never offering discounts on Balticon membership. (Balticon will be held May 25-28, 2018) We can not change the online registration program at this late date, but anyone showing up at Balticon and buying a membership at the door will receive a 30% discount off the membership if they show printed proof they were registered at Universal Fan Con. Proof can be a receipt from Universal Fan Con, or a credit card statement showing payment etc…
    Further, although we have the same number of dealers tables already sold as last year’s Balticon the dealers room manager will reduce the isle width back to the width used every year except last year to allow a few more tables. Any dealer not already in at Balticon, with printed proof of paying for a table at Universal Fan Con, will receive a 30% discount on our normal dealers table rate if space is available. For Universal Fan Con artists (with printed proof) wanting to exhibit at our art show, if they are not already exhibiting at Balticon, they will receive a 30% discount off art show hanging fees. (space available) Program participants can also ask to be on program and we will try, but time is getting short to fit more onto the schedule. To learn about participating in Balticon, Universal Fan Con registrants should check our website at http://www.balticon.org We hope these actions will help until Universal Fan Con can reschedule their event.

  11. Are you also aware of the mass exit that went down at Black Girl Nerds in the wake of all this? There were posts all over Twitter from people who left BGN and are looking for work since Broadnax’s statement came out.

  12. This is tremendous investigative work. I commend Jazmine and Rosie on the Herculean effort it is to create a thorough and fact-based timeline.

  13. Excellent piece. Your analysis clearly shows this Con was mismanaged from the beginning. There was never enough money to fulfill even basic promises in the Kickstarter campaign. Let alone providing hotel, and travel for the guests and celebrities appearing at the convention. I believe that the founders how good intentions but were complete naive about event planning.

    Well done!

    1. Right?!?! I thought Jamie had a background in marketing so to think having a bot tweet out content was a smart move, is astounding.

  14. Brilliant work.

    I was a backer myself. I only chose the package that gave me a lifetime membership and out of pocket I went for a 2nd membership. I saw red flags, but I allowed myself to second guess, thinking I was being paranoid.

    When questions about disability access went unanswered for multiple days and finally with unsatisfactory response, I began paying attention to that little warning voice.

    When I asked about the screening of Avengers Infinity War three times without so much as a “we heard your question, we’ll have a response soon” there were several red flags waving, which prompted me to buy flight insurance.

    So I may not be as out of pocket as some people (that poor $5K backer) but still, this is a complete mess and the breach of trust is going to leave ripples that will not be going away anytime soon.

    I congratulate Rosie and Jaz for making sure to get all the information together they could into one cohesive article. I think this is going to be really important now that the site has come down.

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