Remember The Fangirls: The Commercialization of the Her Universe Fashion Show
This year marked the third Her Universe Fashion Show at San Diego Comic Con, and it was definitely the biggest show yet. The Her Universe Fashion Show is a new genre of geek-related entertainment that I hope we see at other comic cons, because it really is an appreciation for geek fashion and the fans who make it, but in a different way from the traditional masquerade or costume contest. These couture gowns are meant to be inspired by fandoms, but are wholly original creations.
You may remember last year’s winner, this stunning convertible Sailor Moon gown that transitioned from Usagi’s school uniform into a gown inspired by her transformation sequence into Sailor Moon, which involves light, ribbons, and little else.
This year’s offerings were no less stunning, and included several that transformed, like this gorgeous Wonder Woman gown.
As always, there was a range of fandoms represented, from the contemporary to the nostalgic. Dresses inspired by movies released this year, including several inspired by The Force Awakens
As well as the Judge’s Winner, a Furiosa-inspired gown by Hannah “Hanime” Kent.
There were, for some reason, several dresses inspired by Harry Potter, which I suppose is more proof that Harry Potter is the fandom that will never die, including the Audience Winner, a Maurauder’s Map-inspired gown by Camille Falciola where the Map appeared and disappeared as the model walked the runway.
Nostalgia also seemed to play a key role, with dresses inspired by the 1980s films Labyrinth and The Neverending Story.
And while the clothing is stunning, part of the appeal of the Her Universe Fashion Show is the designers themselves. Short bios and videos of the designers accompany the fashion show, and this year, thanks to Her Universe partnering with Comic-Con International’s streaming service Comic-Con HQ, a reality TV show that showed the designer competition behind the scenes, Project Runway style. The episodes range from 11 minutes for episode 1 to the 41 minute finale of the fashion show itself. Unfortunately, the short form makes the show feel even more commercialized in the sense that they can sometimes feel like commercials for Her Universe and Hot Topic.
It’s when the show gets away from the format, to Eckstein interacting with the contestants one on one, that the show shines. As you learn their stories and see their struggles, you get to know these incredible designers, and as they are mostly women designers when mainstream fashion is still dominated by men, it’s nice to see. As a platform for women to talk about other woman fans about designing and creating clothing based on things that inspire them–that I would pay to see. For a month, anyway.
But the commercialization and success of Her Universe has, like any good narrative, also created problems because of its own success. One of the most egregious examples of commercialization was Eckstein’s Lego Ahsoka Tano gown.

Ashley Eckstein’s Legos Ahsoka Tano dress, by Lego artist Nathan Sawaya, fashion designer Andrew MacLaine.
Yes, the gown is stunning. Yes, it’s cool to see that it’s actually made out of Legos. But it’s still basically a walking advertisement for Legos.
The bigger problem is that Eckstein says in Episode 1 of the Her Universe Fashion show that Her Universe is a community for women. But as Her Universe has achieved increasing commercial success, with various lines being sold through retailers like Think Geek, Hot Topic, and now Kohl’s, it’s now excluding plus size women by not offering the same styles available to straight sized women.
That doesn’t seem very community-oriented to me.
And this is a problem that Eckstein needs to address. In the early days of Her Universe’s partnering with Hot Topic, she made certain that the entire Avengers clothing line, designed by the winners of the 2014 Her Universe Fashion show, was available through Torrid in addition to the junior sizes available at Hot Topic (even though there was a delay, and the collection was not available immediately.) There was a concerted effort to correct that with the Star Wars: The Force Awakens collection designed by the winner of the Her Universe Fashion show in 2015. But during that same time, several Her Universe collections have been made commercially available without plus sized options.
The fact that many of the designers in the Her Universe Fashion show could not purchase the clothing that Her Universe sells commercially is a problem. But I also weigh this with the fact that Eckstein makes sure to have real women of all sizes walking in the first part of her show when they preview of Her Universe’s upcoming lines. And many of the designers are not straight sized themselves, and choose to walk the runway wearing their own designs. That’s wonderfully empowering.
There’s also a break during the show when the judges deliberate, and audience members are invited up to walk the runway. That’s empowering too.

The author wearing the Her Universe Captain America dress from Torrid, and a hand-knit Captain America shield.

The author wearing the Her Universe Captain America dress from Torrid, and a hand-knit Captain America shield.
So I hope that Eckstein knows that I appreciate everything she does to empower women of all sizes, and I hope that she’s able to partner with different retailers in the future to create fashion lines with all the pieces available in all sizes, and in stores. (Looking at you, Kohl’s, with your “online only” Junior Plus options which consist of two t-shirts and zero cute dresses or rompers). And I implore her to remember the fangirls who make this success possible. Plus sized women have money too, and I want to spend it. So I’ll be over here, waiting for my Captain Marvel dress.
Check out the gallery below for more pictures from the 2016 Her Universe Fashion Show at SDCC!
- 2016 Her Universe Fashion Show.
- Waiting for the show to start.
- Waiting for the show to start.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Hot Topic and Torrid.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Hot Topic and Torrid.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Hot Topic and Torrid.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Hot Topic and Torrid.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Hot Topic and Torrid.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Hot Topic and Torrid.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Hot Topic and Torrid.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Her Universe and Reed Pop Supply Co.
- Part of the new Her Universe Star Wars: The Force Awakens Collection to be sold at Her Universe and Reed Pop Supply Co.
- Part of the new Her Universe Marvel Collection to be sold at Hot Topic.
- Part of the new Her Universe Marvel Collection to be sold at Hot Topic.
- Part of the new Her Universe Marvel Collection to be sold at Hot Topic.
- Part of the new Her Universe Marvel Collection to be sold at Hot Topic.
- Part of the new Her Universe Marvel Collection to be sold at Hot Topic.
- Part of the new Her Universe Marvel Collection to be sold at Hot Topic.
- Part of the new Her Universe Marvel Collection to be sold at Hot Topic.
- Part of the new Her Universe Studio Ghibli Collection to be sold at Hot Topic.
- Part of the new Her Universe Studio Ghibli Collection to be sold at Hot Topic.
- Part of the new Her Universe Studio Ghibli Collection to be sold at Hot Topic.
- Part of the new Her Universe Star Trek Collection to be sold at Torrid.
- Part of the new Her Universe Star Trek Collection to be sold at Think Geek.
- Part of the new Her Universe Star Trek Collection to be sold at Think Geek.
- Her Universe CEO Ashley Eckstein.
- Her Universe CEO Ashley Eckstein.
- Ashley Eckstein’s Legos Ahsoka Tano dress, by Lego artist Nathan Sawaya, fashion designer Andrew MacLaine.
- Her Universe CEO Ashley Eckstein.
- Her Universe CEO Ashley Eckstein.
- Lego Artist Nathan Sawaya (right) and Designer Andrew MacLaine (left).
- Her Universe CEO Ashley Eckstein (center) with Lego Artist Nathan Sawaya (right) and Designer Andrew MacLaine (left).
- Her Universe CEO Ashley Eckstein (center) with Lego Artist Nathan Sawaya (right) and Designer Andrew MacLaine (left).
- Her Universe CEO Ashley Eckstein (center) with Lego Artist Nathan Sawaya (right) and Designer Andrew MacLaine (left).
- Her Universe CEO Ashley Eckstein (center) with Lego Artist Nathan Sawaya (right) and Designer Andrew MacLaine (left).
- “Diana on the Town” (DC Comics – Wonder Woman) by Adria Sanchez-Chaidez.
- “Diana on the Town” (DC Comics – Wonder Woman) by Adria Sanchez-Chaidez.
- “Diana on the Town” (DC Comics – Wonder Woman) by Adria Sanchez-Chaidez.
- “Diana on the Town” (DC Comics – Wonder Woman) by Adria Sanchez-Chaidez
- “Crimson Spellcaster” (Marvel – The Scarlet Witch) by Michael Yale.
- “Crimson Spellcaster” (Marvel – The Scarlet Witch) by Michael Yale.
- “Crimson Spellcaster” (Marvel – The Scarlet Witch) by Michael Yale.
- “From Ballroom to Battle” (RWBY – Yang Xyio Long) by Carina Laviolette.
- “From Ballroom to Battle” (RWBY – Yang Xyio Long) by Carina Laviolette.
- “From Ballroom to Battle” (RWBY – Yang Xyio Long) by Carina Laviolette.
- “Report to My Division” (Star Wars: The Force Awakens) by Lindsay Hamilton.
- “Report to My Division” (Star Wars: The Force Awakens) by Lindsay Hamilton.
- “Report to My Division” (Star Wars: The Force Awakens) by Lindsay Hamilton.
- “Oh What a Gown…What a Lovely Gown!” (Mad Max: Fury Road) by Hannah “Hanime” Kent.
- “Oh What a Gown…What a Lovely Gown!” (Mad Max: Fury Road) by Hannah “Hanime” Kent.
- “The Dragon Beyond the Wall” (Game of Thrones) by Grace Duval.
- “The Dragon Beyond the Wall” (Game of Thrones) by Grace Duval.
- “The Dragon Beyond the Wall” (Game of Thrones) by Grace Duval.
- “The Dragon Beyond the Wall” (Game of Thrones) by Grace Duval.
- “Reishiram Wedding Dress” (Pokemon) by Martha Calderon.
- “Reishiram Wedding Dress” (Pokemon) by Martha Calderon.
- “Reishiram Wedding Dress” (Pokemon) by Martha Calderon.
- “Soldier of Embrace” (Sailor Moon – Sailor Neptune) by Lydia Tachkov.
- “Soldier of Embrace” (Sailor Moon – Sailor Neptune) by Lydia Tachkov.
- “Soldier of Embrace” (Sailor Moon – Sailor Neptune) by Lydia Tachkov.
- “Princess of Legend” (The Legend of Zelda) by Michelle Ramsay.
- “Princess of Legend” (The Legend of Zelda) by Michelle Ramsay.
- “Ode to the Goblin King” (Labyrinth) by Sarah Rader.
- “Ode to the Goblin King” (Labyrinth) by Sarah Rader.
- “Ode to the Goblin King” (Labyrinth) by Sarah Rader.
- “The Pilbasian” (The Last Man on Earth) by Kristen Koga.
- “The Pilbasian” (The Last Man on Earth) by Kristen Koga.
- Her Universe CEO Ashley Eckstein (on stage) speaking with last year’s Audience Winner Leetal Platt (on screen).
- “First Order of Fashion” (Star Wars: The Force Awakens) by Rose Ivy.
- “First Order of Fashion” (Star Wars: The Force Awakens) by Rose Ivy.
- “The Force is Strong in Her!” (Star Wars: The Force Awakens) by Judith Armas Orellana.
- “The Force is Strong in Her!” (Star Wars: The Force Awakens) by Judith Armas Orellana.
- “The Huntress” (Supernatural) by Ericka Angiuli.
- “The Huntress” (Supernatural) by Ericka Angiuli.
- “The Huntress” (Supernatural) by Ericka Angiuli.
- “Rage On” (28 Days Later) by Elissa Alcala.
- “Rage On” (28 Days Later) by Elissa Alcala.
- “My Kind of Crazy” (DC Comics – The Red Hood) by Lauren Andrews.
- “My Kind of Crazy” (DC Comics – The Red Hood) by Lauren Andrews.
- “Hannibal’s Design” (Red Dragon/Silence of the Lambs) by Sarah Hambly.
- “Hannibal’s Design” (Red Dragon/Silence of the Lambs) by Sarah Hambly.
- “Hannibal’s Design” (Red Dragon/Silence of the Lambs) by Sarah Hambly.
- “The Always Dress” (Harry Potter) by Selina Zawicki “Szmoon.”
- “The Always Dress” (Harry Potter) by Selina Zawicki “Szmoon.”
- “The Always Dress” (Harry Potter) by Selina Zawicki “Szmoon.”
- “The Car Gotham Deserves” (DC Comics – Batman) by Cynthia Kirkland.
- “The Car Gotham Deserves” (DC Comics – Batman) by Cynthia Kirkland.
- “TARDIS Through the Wormhole” (Doctor Who) by Lynne Marie Martens.
- “TARDIS Through the Wormhole” (Doctor Who) by Lynne Marie Martens.
- “TARDIS Through the Wormhole” (Doctor Who) by Lynne Marie Martens.
- “A Promised New Life” (Howl’s Moving Castle) by Alexandra “Rei Star” Ray.
- “Define Couture” (Wall-E) by Laura Cristina Ortiz
- “Define Couture” (Wall-E) by Laura Cristina Ortiz
- “Define Couture” (Wall-E) by Laura Cristina Ortiz
- “Expecto Patronum” (Harry Potter) by Erica Williams.
- “Expecto Patronum” (Harry Potter) by Erica Williams.
- “Expecto Patronum” (Harry Potter) by Erica Williams.
- “Newt’s Menagerie” (Harry Potter) by Harmony Leiker.
- “Newt’s Menagerie” (Harry Potter) by Harmony Leiker.
- “I Solemnly Swear I’m Up to Couture” (Harry Potter) by Camille Falciola.
- “I Solemnly Swear I’m Up to Couture” (Harry Potter) by Camille Falciola.
- “I Solemnly Swear I’m Up to Couture” (Harry Potter) by Camille Falciola.
- “I Solemnly Swear I’m Up to Couture” (Harry Potter) by Camille Falciola.
- “The Story That Lived” (Harry Potter) by Tanya Apuya.
- “The Story That Lived” (Harry Potter) by Tanya Apuya.
- “Falkor” (The Neverending Story) by Jesse.
- The final runway walk. 2016 Her Universe Fashion Show.
- The author wearing the Her Universe Captain America dress from Torrid, and a hand-knit Captain America shield.
- The author wearing the Her Universe Captain America dress from Torrid, and a hand-knit Captain America shield.
- The author wearing the Her Universe Captain America dress from Torrid, and a hand-knit Captain America shield.
- Her Universe CEO Ashley Eckstein. (right)
- Her Universe CEO Ashley Eckstein. (right)
- Her Universe CEO Ashley Eckstein.
- Judge’s Favorite Winner Hannah “Hanime” Kent (right) with Her Universe CEO Ashley Eckstein.
- Judge’s Favorite Winner Hannah “Hanime” Kent (right) with Her Universe CEO Ashley Eckstein.
- Audience Favorite Winner Camille Falciola and her model.
- Audience Favorite Winner Camille Falciola embraced by Her Universe CEO Ashley Eckstein.
- Winning designers Hannah “Hanime” Kent and Camille Falciola embrace (right) while Her Universe CEO Ashley Eckstein hugs Falciola’s model.
- Winning designers Hannah “Hanime” Kent (right) and Camille Falciola (center).
- Winning designers Hannah “Hanime” Kent (right) and Camille Falciola (center).


















































































































































iola
July 31, 2016 at 3:48 pmThe outfits and the models were all seriously stunning and jaw-dropping this year. Not a bad one in the bunch!
I’m super confused by the OP’s complaints about the “commercialization” of Her Universe and their subsequent related events. Her Universe IS A BUSINESS. Of course it’s commercialized??? The entire point of the company was to address the fact that women have buying power and the merchandisers were largely ignoring or misfiring on that. Her Universe is a celebration of women, including women to own a small business, build it into an empire, and bring up other female creatives and small business owners (ie the fashion and graphic designers of the lines) at the same time. It’s not a charity?
As women let’s not tear into another woman and her female designers over making a buck and staying somehow commercially “pure” as we line the bank accounts of countless male fashion or geekery CEOS with barely a noise.
The lack of comparable plus-size choices is definitely a concern, but we all know that from the start Ashley has tried to make sure that those were available. I remember the early days when she avidly listened to fan feedback and had transparency on the problems she faced and that she was trying to get a wider range in there. And then she did. Ashley has obviously worked in good faith to give us all geeky chic to wear so I have to think that if there is a lack of that in stores that it’s not Ashley we should question, but perhaps the stores themselves. After all, Ashley doesn’t make the store orders!!! If Kohl’s still mistakenly thinks plus-sized beauties are somehow not wanting cute dresses and thus don’t order them or put them in stores, then are THEY not the problem? I doubt Ashley is #1 not offering those options and #2 would turn down orders for such things.
Clearly it’s these stores we need to be harassing and petitioning. They’re the ones with the power here.
Kate Tanski
July 31, 2016 at 4:51 pmLet’s just be clear: When I talk about the commercialization of Her Universe, I’m not being critical of Ashley Eckstein’s success. My point is to talk about the consequences of that success. I argue there’s a correlation between the increased number of commercially available lines, and the lack of those lines being available for plus sized women, which I think undermines the Her Universe message of providing clothing for all women and empowering fangirls. It’s not for all women if I can’t buy 50% of the clothing they’re putting out there. And I think that’s hugely important when you see such a diverse range of body types on the Her Universe Fashion Show runway. Is it a systemic problem in the fashion industry? Absolutely. Which is why a business like Her Universe insisting that all their clothing be available in both plus size and straight sizes would be hugely important.