• Insta Made Me Read It: Eggnoid and Deor

    Insta Made Me Read It: Eggnoid and Deor0

    Insta Made Me Read It is a twice-monthly column covering the webtoons advertised by Webtoon (used to be LINE Webtoon—now just Webtoon) on their Instagram account webtoonofficial and on their app (also available on webtoons.com). The focus of this column is on what’s both popular and encouraged to be popular by the publisher-platform itself. I

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  • Insta Made Me Read It: Random Chat & The Croaking

    Insta Made Me Read It: Random Chat & The Croaking0

    Insta Made Me Read It is a column zoned in on the webtoons that get repped by the official Instagram account of Line Webtoon. I think it’s interesting and telling which titles get real support from the platform, and what that tells us about the target audience for this tremendously successful comics app. Random Chat

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  • Insta Made Me Read It: Matchmaker Hero and Hooky

    Insta Made Me Read It: Matchmaker Hero and Hooky0

    This column is about the webtoons that Webtoon want you to read so much they advertise them: those that appear as promoted Instagram adverts, those that appear on the Webtoon Instagram profile, and those that are promoted in-app. Matchmaker Hero was featured on the Webtoon Instagram, webtoonofficial, in early July: an animated promo image including

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  • Insta Made Me Read It: Cursed Princess Club & True Beauty

    Insta Made Me Read It: Cursed Princess Club & True Beauty1

    Having been spending a lot more time on Instagram, I’ve been seeing a lot of Instagram ads. Some—my favourite—are for excessively dishy dating sim games. Some—the most perplexing—are for bizarre and sexual-looking contraptions selling for minus four dollars on Wish. And some—the ones that have actually caused me to click through and sample that tasty

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